Interactive B2B content · since 1997
Interactive proof that moves buying committees.
Two moves turn quiet interest into pipeline: an ROI calculator that lets a buyer prove your value to themselves, and a branded game nobody at the booth walks past. Black Lizard has built both — for some of the biggest names in security and enterprise tech — since 1997.
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This whole site is a sample
Don't take our word for it. Move the sliders.
Right here is the kind of engine we build into our clients' campaigns — a prospect drops in their own numbers and walks away with a figure they'll repeat, word for word, to their CFO. Reading about interactive is boring. So we didn't make you.
The flagship · branded games
Our other flagship: a game they actually choose to play.
A calculator gets you in the door. A branded game makes you unforgettable — ten minutes a buyer chooses to spend learning your product by beating a level built around it. Premium, on-brand, and the rare marketing asset with a line out front and a leaderboard that brings them back.
- Learning, disguised as winningPlayers learn your product by winning with it — not by reading a deck.
- Built to be co-sponsoredSplit a premium build across partners — every sponsor's reach stacks, nobody carries it alone.
- Works the floor and the funnelThe booth everyone lines up for, plus a leaderboard that brings them back.
What we build
Two flagships, one craft.
Calculators & Assessments
ROI, TCO, and maturity tools a buyer can't argue with — because they built the number themselves, then forwarded it to their committee. The self-qualifying first touch.
Explore The main eventBranded Games
Premium, multi-sponsor games people line up to play — and bring up on the follow-up call. The move that makes you the one they remember.
ExploreWoven through both: interactive animation — RIVE and motion that make a calculator feel alive and a game worth playing. See the craft
Selected work · under NDA
Outcomes, not logos.
We'll show you what we built and exactly what it did. The names stay private — the results don't.
Calculator / Estimator
The estimator they couldn't stop renewing
A product-licensing estimator for a global security leader.
Renewed & expanded 5+ years running.
CalculatorsBranded game program
A booth game that became a program
A competitive game for a security platform that grew into a year-long program.
One booth game → a year-long program.
GamesAgency white-label
The white-label engine behind an agency's launches
A TCO calculator, scored assessment, and multi-region widget — delivered under their brand.
Four products in 14 months.
ServicesBuilding interactive content before "interactive" was a marketing word.
A few brands we’ve built for
Consumer-era work across three decades — not current security credentials. Today’s security & SaaS clients are under NDA.
Discretion is part of the craft
The reason there's no wall of logos here.
Some of the biggest names in security have trusted us with their data and unreleased work under NDA — and we've kept every secret. We'll guard your name the same way. That's not a disclaimer; it's why they keep coming back. How we handle client information
Tell us who you need to convince.
The skeptical CISO, the buying committee, the booth that keeps walking past — tell us who's in the room, and we'll tell you what to build to get them to yes.