ROI calculators
Show a prospect the return in their own terms — hours saved, dollars recovered, risk reduced — and capture the lead while they're convinced.
Calculators & estimators
Calculators that close the deal before the demo.
Give a buyer a calculator and they'll punch in their own numbers, watch the value add up, and walk away with a business case they can defend to their CFO. It's the highest-converting asset you can gate — and it's the work enterprise security leaders have renewed with us year after year.
What we build
If it makes value tangible, we've built it.
TCO & cost models
Total-cost-of-ownership and build-vs-buy tools that make the expensive-looking option obviously cheaper over three years.
Estimators & configurators
Licensing, credit, and product-selection estimators that guide a buyer to the right configuration — and the right quote.
How we build it
How we build a calculator a team renews for years.
The ROI and TCO tools that get renewed share a spine: a model a buyer trusts, an output a finance team believes, and a result the buyer can take with them. The pattern:
Find the 3 numbers that move a CFO
We cut the model down to the few inputs a buyer actually has and finance actually believes. Fewer fields, more finishes.
Build the logic, prove the math
ROI, TCO, or build-vs-buy logic, validated against real scenarios so the output survives a procurement review.
Hand them something to forward
A branded PDF of their own business case, plus a clean lead handoff to your CRM — so the number keeps selling after they leave.
The actual models and screens are client-specific and under NDA — we'll walk you through real ones on a call. Start a conversation
Why it works
A buyer who runs the numbers has already sold themselves.
A static whitepaper asks for an email and gives back a PDF. A calculator asks for an email and gives back their number — and tells your team exactly who's real, what they're working with, and how big the deal is, before the first call.
And every result downloads as a clean, branded PDF — so your champion can forward their own business case to the CFO and the rest of the buying committee, long after they've closed the tab.
Proof · under NDA
Renewed every year for 5+ years
A global security leader first hired us to build a licensing estimator — then kept us building, expanding it across new products and platforms, year after year. Calculators don't just convert; they become the tool a whole go-to-market team can't work without.
Got a value story that isn't landing?
Calculator Sprints start at $6,500 for a focused build — a few inputs, one clear result; richer, multi-variable tools scope up from there. Tell us what you're trying to prove.
Start a conversation